Retail Marketplace is the demand creation solution for PropertyCapsule to leverage their association with brokers and landlords in the United States to reach regional and local retail businesses. Ajackus partnered with Property Capsule to build Retail Marketplace or RMP as a robust platform that provides potential tenants the ability to search for available spaces that meet certain criteria, share and engage with internal teams, contact leasing agents and build personalized collections from a set of available spaces. On the other hand, landlords and brokers on the platform can use the marketing and analytics capabilities to improve their offerings and better reach their potential customers.
PropertyCapsule customers were able to market to potential tenants at a property level, but not at a space level. This represented an opportunity loss for customers to be unable to share and market multiple spaces across properties that might appeal to a segment of potential tenants.
The marketing of properties was also done in a distributed manner which didn’t include insights or analytics. This made it difficult to assess and improve marketing techniques.
To tap into the potential tenant market and also empower brokers and landlords at the same time, we needed to take up the PropertyCapsule Retail Marketplace project with the following objectives:
These objectives were materialized in two phases:
The backend of the RMP platform was a Java microservices ecosystem built on Spring boot. The front end of the application was built in Next.js, a React-based web framework that provides features like server-side rendering, asset management, and search engine optimization. The map feature used on the front-end reuses the JS application which powers PropertyCapsule Maps, giving a familiar user experience to existing PropertyCapsule customers.
A unique feature adopted in the PropertyCapsule Marketplace was the integration of a Google Maps based search tool that allows users to filter the collection of spaces and real estate as per their needs and also locate complementary or competitive businesses around to make the right business decision.
This feature further elevates the user experience at PropertyCapsule Marketplace and enables a more sophisticated search engine for tenants across the country.
Tools and Technologies
A mobile responsive application was developed by Ajackus that gave a unique UX to both tenants as well as landlords and brokers. The below list sums up the features that RMP entailed within its system:
Retail Marketplace is instrumental in helping VTS realize the flywheel business model for its retail customers. It will serve as the primary tool that leverages the data maintained in their current real estate management solution, PropertyCapsule Enterprise. The integrated advertising and analytics in Retail Marketplace give existing customers another valuable service that can help them manage and market their listings on a single platform. It opens up another revenue stream for VTS through Facebook advertising and a new avenue for possibilities in the real estate domain by bringing it online.
Other applications of Map-Based Data Tools
Other avenues of Online Marketplace
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