Journey
The Ajackus team structured the build as two parallel product tracks — physician-facing and patient-facing — connected by a shared data model. This allowed both products to reach feature parity simultaneously, rather than building one and adapting the other, which was critical for a launch where the physician tool had no value without patient apps ready to receive content.
Physician Web Application
The Ajackus team designed and built a web application for physicians that gave doctors the ability to search and browse a library of 6,500+ digital health content items — articles, videos, exercise guides, and support programme information — and prescribe specific items or curated programmes to individual patients. The interface was designed for the time constraints of a clinical consultation: quick search, rapid selection, and one-action prescription without complex configuration.
Native iOS and Android Patient Applications
Patient-facing apps were built natively for iOS and Android to deliver the performance and feel that consumer users expected. The Ajackus team focused on notification design, content layout, and interaction patterns that encouraged daily engagement — addressing the core failure mode of healthcare apps, which is abandonment after the first session. Patients received prescribed content directly in the app, with clear presentation of what their doctor had recommended and why.
Scheduled Programmes and Trigger-Based Delivery
Beyond simple content prescription, Ajackus engineers built a programme engine that supported two delivery modes: fixed schedules (content delivered at defined times across a treatment period) and trigger-based delivery (content sent in response to patient-reported symptoms, milestones, or behaviour). This allowed physicians to design structured treatment journeys, not just one-off content recommendations.
Compliance Monitoring and Patient Tracking
The physician web app included a compliance dashboard enabling doctors to monitor patient engagement with prescribed content in real time — seeing which items had been viewed, which programmes were on track, and which patients required follow-up. This closed the feedback loop between prescription and outcome, giving physicians meaningful data to guide follow-on consultations.