Ajackus designed and delivered a full-stack travel safety monitoring platform for VIDEC — including a proprietary Safe Travel Score algorithm, a GraphQL API, and a flexible admin panel — in under four weeks, enabling real-time COVID-19 safety intelligence for the global travel industry.
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How VIDEC Built a Global Travel Safety Intelligence Platform in 4 Weeks with Ajackus
Services
Full-Stack Web Development
API Architecture and Integration
Algorithm Design and Deployment
Technologies
4 Weeks
To Production Readiness
Global
Travel Safety Coverage
Proprietary
Safe Travel Score Algorithm
Overview
Executive Summary
Client
Challenge
Goals
Journey
Results
Technology
Takeaways
FAQ
Executive Summary
The Problem
At the height of the COVID-19 pandemic, VIDEC — a boutique advisory and analytics firm — identified a critical gap: there was no centralised platform for monitoring real-time traveller safety data, no standardised scoring framework for evaluating travel company safety measures, and no API layer for distributing this intelligence to industry stakeholders.
The Solution
The Ajackus team designed and delivered the Safe Travel Barometer — a full-stack platform built on Laravel and Backpack with a GraphQL API layer — in four weeks. The platform included a flexible, schema-driven admin panel with historical record tracking, a proprietary Safe Travel Score algorithm, and an integrated GraphQL playground enabling third-party integrations.
The Result
VIDEC launched a production-ready, credible travel safety intelligence product in four weeks — strengthening client trust, improving industry positioning, and opening a platform that third parties could build on through the GraphQL API.
Client
VIDEC is a boutique advisory and analytics firm that identified an urgent market gap during the COVID-19 pandemic: the global travel industry needed a standardised, data-driven way to monitor, score, and communicate traveller safety. The engagement required Ajackus to deliver a complete platform — admin panel, scoring algorithm, and API — on an extremely compressed timeline driven by the real-time disruption of the pandemic.
| Company | VIDEC |
| Type | Boutique advisory and analytics firm |
| Industry | Travel & Tourism / Data Analytics |
| Platform | Safe Travel Barometer — global travel safety intelligence |
| Engagement Type | Full platform build — design, development, and deployment |
Challenge
The Bottom Line
At the height of the COVID-19 pandemic, the global travel industry had no standardised way to monitor, score, or communicate traveller safety — creating a credibility gap that was damaging to destinations and travel companies, and urgent for an analytics firm like VIDEC to fill.
The COVID-19 pandemic fundamentally disrupted global travel. Travellers needed safety assurance before booking; travel companies needed a way to demonstrate their precautionary measures; and destinations needed credible third-party validation of their safety protocols. Existing information was scattered across government websites, press releases, and airline announcements — with no central source of truth and no common scoring framework.
VIDEC identified this gap as a strategic opportunity: a data platform that could aggregate global traveller safety information, track it over time with historical records, and produce a standardised Safe Travel Score that industry stakeholders — from airlines to hotel chains — could use in client-facing communications. The platform also needed to expose data via API so third parties could integrate VIDEC’s intelligence into their own products and services.
Speed Was Non-Negotiable
The pandemic’s disruption was happening in real time, and VIDEC needed a production-ready platform within weeks — not months. The Ajackus team had to deliver a flexible, schema-driven admin panel, a proprietary scoring algorithm, and a GraphQL API layer on an extremely compressed timeline.
Goals
The platform needed to aggregate global travel safety data, score it consistently through a proprietary algorithm, and expose that intelligence via API — all delivered to production within four weeks of project kick-off.
| Goal | Success Criterion |
|---|---|
| Build a centralised travel safety data platform | Admin panel managing global traveller safety data across destinations |
| Create a proprietary Safe Travel Score algorithm | Consistent, defensible safety ratings for travel companies and destinations |
| Maintain historical records for trend analysis | Flexible schema supporting longitudinal tracking of safety measures |
| Expose data via GraphQL API for third-party access | API playground available; third parties can integrate VIDEC intelligence |
| Deliver production-ready platform in 4 weeks | Live platform within four weeks of project kick-off |
Journey
The Ajackus team selected GraphQL over REST for its query flexibility and bandwidth efficiency — a deliberate architectural decision that enabled VIDEC to expose complex, nested safety data without over-fetching, and to iterate on the API schema without breaking existing integrations.
Flexible Schema Admin Panel on Laravel and Backpack
The Ajackus team built the core admin panel using Laravel and the Backpack for Laravel framework, chosen for its rapid CRUD scaffolding and extensibility. The data schema was designed to be flexible — accommodating different types of safety measures across destinations, airlines, hotels, and ground operators — while maintaining historical records to enable trend analysis over time. Administrators could add, update, and version safety records without developer intervention.
Proprietary Safe Travel Score Algorithm
Central to VIDEC’s value proposition was a scoring algorithm that could evaluate the precautionary measures implemented by travel companies and destinations and express them as a single, comparable Safe Travel Score. The Ajackus team worked with VIDEC’s advisory team to define the scoring criteria, weighted inputs, and normalisation logic, then implemented the algorithm within the platform’s data processing layer. The score was designed to be defensible, consistent, and updatable as safety standards evolved.
GraphQL API with Integrated Playground
Rather than a conventional REST API, the Ajackus team architected the data exposure layer as a GraphQL API — enabling third-party consumers to query precisely the data they needed without over-fetching or requiring multiple round trips. An integrated GraphQL playground was included, allowing potential API partners to explore the schema interactively before committing to integration. This lowered the barrier to third-party adoption significantly.
Four-Week Delivery to Production
By maintaining tight sprint discipline, parallel-tracking development and content population, and conducting daily progress alignment with VIDEC’s team, the Ajackus team delivered a production-ready Safe Travel Barometer within four weeks of project commencement — meeting the urgency required by the pandemic timeline.
Results
VIDEC launched the Safe Travel Barometer in four weeks — a production-ready platform with a proprietary scoring algorithm, global data coverage, and a GraphQL API open for third-party integration.
4 Weeks
From Kick-Off to Production
Global
Travel Safety Data Coverage
GraphQL API
Open for Third-Party Integration
What went well:
Platform Delivery
- Production-ready platform delivered in four weeks from project kick-off — meeting the urgency imposed by the pandemic timeline
- Flexible, schema-driven admin panel enabling administrators to add and update safety records without developer intervention
- Historical record tracking built into the schema from day one, supporting longitudinal trend analysis
- GraphQL API playground included at launch, lowering the barrier for third-party adoption
Technical Achievements
- Laravel and Backpack selected for rapid CRUD scaffolding — enabling four-week delivery without compromising platform quality
- GraphQL API designed for query efficiency — third parties retrieve exactly the data they need in a single request
- Proprietary Safe Travel Score algorithm implemented within the platform’s data processing layer, designed to be updatable as safety standards evolve
Business Impact
- VIDEC operates a credible, data-driven safety intelligence product that strengthens client relationships and improves industry positioning
- Travel companies and destinations can point to a third-party Safe Travel Score to communicate safety initiatives — a significant differentiator in a market flooded with anecdotal safety information
- GraphQL API transforms the platform from an internal advisory tool into a distributable intelligence layer that third parties can build on
Why It Worked
Speed Without Compromise
The four-week delivery timeline was achieved through disciplined sprint execution and parallel workstreams — not by cutting corners. The Laravel and Backpack stack was chosen specifically for its rapid scaffolding capability, and the flexible schema design meant that VIDEC’s team could begin populating data while development continued. The platform launched production-ready, not as a prototype.
A Defensible Scoring Standard
The proprietary Safe Travel Score algorithm gave VIDEC a credible, quantified basis for its advisory recommendations — a significant differentiator in a market flooded with anecdotal safety information. Travel companies and destinations could now point to a third-party score to communicate their safety initiatives, strengthening VIDEC’s client relationships and expanding its market reach.
An Open Platform for Industry Adoption
The GraphQL API with its integrated playground transformed the Safe Travel Barometer from an internal advisory tool into a platform others could build on. Third parties could integrate VIDEC’s safety intelligence into their own products and services — creating a distribution network that extended VIDEC’s reach without requiring additional sales effort on each individual integration.
Frequently Asked Questions
How did Ajackus deliver a production-ready platform in four weeks?
The Ajackus team selected a stack — Laravel and Backpack for Laravel — specifically for its rapid development capability. The flexible schema was designed upfront to accommodate all data types without requiring rework, content population began in parallel with development, and daily alignment calls with VIDEC kept decision latency low. Sprint discipline and clear milestone tracking ensured the four-week target was met without cutting quality.
Why did Ajackus choose GraphQL over REST for the Safe Travel Barometer API?
GraphQL was selected for its query efficiency and schema flexibility. Travel safety data is complex and nested — a REST API would have required multiple endpoints and over-fetched data for most use cases. GraphQL allowed third-party consumers to request precisely the data they needed in a single query. The integrated playground also lowered the barrier to adoption by letting API partners explore the schema interactively.
Can Ajackus build data platforms with proprietary scoring or ranking algorithms?
Yes. For VIDEC, Ajackus worked collaboratively with the client's advisory team to define the scoring criteria and weighted inputs for the Safe Travel Score, then implemented the algorithm within the platform's data processing layer. Ajackus has experience translating business rules and scoring frameworks into maintainable, auditable code.
What is the typical timeline for a full-stack platform build by Ajackus?
Timeline depends on platform complexity and scope. Simple data platforms with admin panels and API layers — similar to the Safe Travel Barometer — can be delivered in four to eight weeks with focused sprint execution. More complex platforms with multiple integrations, custom algorithms, and mobile clients typically require a longer runway. Ajackus plans delivery in phases to enable early production readiness while continuing to build.
Can Ajackus build platforms for regulated or time-sensitive sectors like travel and tourism?
Yes. Ajackus has delivered data platforms across travel, healthcare, fintech, and other sectors where timeliness and data accuracy are critical. For VIDEC, the compressed timeline was driven by the urgency of the COVID-19 pandemic, and the Ajackus team met it by maintaining structured delivery discipline without compromising on platform quality.
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